Inner Balance

Branding Process

Concept:

• Initial concept was to create a brand refresh for Inner Balance Pilates
• Changed to creating a logo for the energy healing of her business
• Create a logo that’s cohesive with her other two current logos
• Create templates for social media posts and Instagram reel covers

Clients’s Current Logos:

Inner Balance Pilates and iBOD Logos

Research:

• Erie’s first and only fully-equipped studio for Pilates
• Pilates is a type of mind-body exercise
• Books in-studio & virtual sessions
• They will begin 2023 in a brand new and updated studio space
• Also refers to as IBP (Inner Balance Pilates)

Competitors in Erie:

• iRock Fitness (https://irockfitness.net/erie/)
  - not only limited to pilates, includes full body 60 minute workouts
  - has another location in South Carolina
• Iron Oxygen Fitness (https://www.ironoxygenfitness.com/)
  - group fitness and personal training
  - 9 coaches/personal trainers

Current Social Media:

Current Posts and Reel Covers

Stylescape:

Original

Revision 1

Revision 2

Revision 3 (Final)

Logo Sketches:

Digital Logos:

Initial Digital Concepts

Revision 1

Revision 2 for 1st Logo Presentation

Revision 3

Revision 4

Revision 5

Revision 6

Revision 7

Revision 8 with Color

Full Logo System Concept

B&W Logos for Inner Balance Healing (2nd Presentation)

Existing Branding with Final Logos

System of Logos in Color

Social Media Assets:

Initial Social Media Template Ideas

Revision of Templates

Final Social Media Posts

Final Reel Cover Templates

Reel Covers

Canva Uploads & Templates:

Brand Kit Overview

Templates Made on Canva for Client