Glacier Scalp Cooling
Branding & Website Process
Concept:
- create a new logo for an advancing portable and affordable scalp cooling technology system
- build a website from the ground up for their system/product
- create a business card for both co-founders
Initial Research:
- ‘Chemotherapy Care Solution’ https://www.erietech.org/eti-clients/client/glacier-scalp-cooling
- founded in 2021 by Justo Hernandez and Evan Fisler
- SYSTEM: portable and wearable scalp cooling device that allows patients to practice scalp cooling anywhere, anytime
- requires no assistance from the medical staff while increasing revenue for the infusion centers
- affordable and portable
- allows freedom and flexibility within patients’ daily lives
- was a client of Erie Technology Incubator (ETI) https://www.erietech.org/eti-clients/
- success rate of scalp-cooling therapies is 50–80%
Competitors:
- Paxman Scalp Cooling https://paxmanscalpcooling.com/
- https://coldcap.com/cold-capping/
- pioneering scalp cooling technology to help prevent chemotherapy-induced alopecia worldwide for over 20 years
- Glenn Paxman created because of his wife Sue
- logo is a word mark with a ring icon
2. DigniCap Scalp Cooling System https://dignicap.com/
- 1st scalp cooling to receive FDA clearance in 2015
- created by Dignitana, a Swedish medical technology company
- invented in Sweden by Yovonne Olofsson in 1996
- currently available in hundreds of hospitals worldwide
- logo is a simple word mark that is blue with an emphasized red letter “C”
Stylescape:
The clients liked the color palette, gradient background, and the medium weight of the font (Transat Text). They also liked the smooth transition from left to right and personal feel from other photos.
Logo Sketches:
Digital Logos:
Logos for First Presentation:
The clients really liked the simplicity of the first logo design but wanted the Glacier Scalp Cooling horizontally next to the logo or the three words stacked. They really liked the idea of incorporating the G into the design, and they suggested using this in a more softer version of the second logo design.
Final Logo:
Final Logo on Mockups:
Website Wireframes:
Icons and Illustrations for Website:
I created various illustrations to be included on the website for different sections since the clients do not have specific pictures of what the scalp cooling system looks like. They gave us reference images for graphics/illustrations they wanted us to attempt to make. I created sketches for the benefits icons but moved forward with other illustrations when we split tasks up amongst the team.
Illustrations for “Science” Section on Website:
Screenshots of the Website:
